Kindness Videos

NORM & THE SCIENCE OF KINDNESS

What happens when one small act sparks a chain reaction of kindness? See Norm in our new video whose simple act of kindness transforms the lives of many others. Discover the science behind why kindness is contagious.

February 10, 2026  |  0 comments
MAKING KINDNESS THE NORM AT SCHOOL
Watch our new video where Norm & Grace inspire kindness at school.
January 17, 2025  |  3 comments
MEET NORM AT WORK
Watch our newest video showing Norm helping to make kindness the norm at work.
October 23, 2024  |  7 comments
RAK ROCKS
Join the RAKtivist community in spreading kindness by designing RAK Rocks and hiding them in random places for visitors to find.
October 2, 2024  |  1 comment
MEET NORM...

Change can start with the smallest thing. Just one person, just one small act of kindness...

January 17, 2024  |  32 comments
WHO'S YOUR ONE?

For #RAKDay 2018 we collected hundreds of stories from all of you. You showed us that Kindness Starts with One and told us who your ‘one’ is. We were deeply touched by the story of the Murphy family who has been courageously living their lives after Chris came home from several deployments where he suffered multiple traumatic brain injuries. While he exemplified courage on the battlefield, the true test of courage came when he and his family received the diagnosis that he has early onset Alzheimer’s at the age of 39 years old.

February 17, 2019  |  1 comment
KINDNESS CAN BE THE NORM.

Watch our new video inviting you to help kindness become the norm in your home, school or workplace. Pass it on!

March 23, 2018  |  7 comments
THE SCIENCE OF KINDNESS

There are scientifically proven benefits to being kind! It is contagious, teachable, and makes you feel all fuzzy inside. Check out our new video featuring the science of kindness. 

March 23, 2018  |  7 comments
THE COLORADO ROCKIES ON KINDNESS

Watch this awesome video where The Colorado Rockies visit a school to promote kindness through their fun "ROX BOX" activity.

October 5, 2016  |  8 comments