The Doll Kind (TDK) was founded by two moms on a mission: To empower and inspire a generation of children to create a kinder world, one heart at a time. The mom duo creates huggable dolls with heart tokens to share as a random act of kindness. For every doll sold, another is donated to a child less fortunate.
The company was founded through an unlikely series of events. Cofounder Victoria Farmer snapped a quick photograph of her daughter after discovering that Anistyn had found herself in a bit of a predicament involving a five-gallon bucket of white paint and five minutes alone. Hours later, Farmer posted the photo to social media and the next day it had gone viral. The photo sparked much debate and criticism. While up one night nursing her newborn, Victoria happened upon a particularly judgmental and cruel string of comments that caught her by surprise. She stopped reading and gazed down at her baby, wondering what he would be like when he grew up. In that moment something struck her, something she always knew to be true, but was of particular importance in that very moment. People aren’t born mean. With that fact in mind and a determination to create a better world for her two children, she was moved to found a children’s company. The company would be one that not only inspired children to maintain their innate sense of kindness into adulthood, but would enable them to share that kindness with others.
She spoke with her friend and fellow mom, Jackie Konczol, and less than a month later, they officially founded The Doll Kind. Both moms recognized that in every child’s hands lies the potential to do good and change the world and that children’s toys have a profound effect on their childhood. “It is our hope that we can make the role of being parents a little easier by bringing greater value to playtime,” explained cofounder Jackie Konczol. “That’s why we founded TDK, to harness the power of toys for a good cause.” In this effort, The Doll Kind has created soft, huggable dolls with an extra special mission: To inspire children to be kind and give back. Each doll comes with matching heart tokens or “kind hearts,” tokens with special phrases on them meant to be given as a random act of kindness. By sharing these “kind hearts” with others, children will experience first hand the joy that comes from being kind and giving, and will then be inspired to be kind and give in other ways. “It is these types of experiences that will stick with children and shape their character. We are truly excited to see the fun and creative ways children choose to share their heart tokens and positively affect the lives of others. The ripple effect will be immeasurable.” The two moms note that empowering children to be the positive change needed in the world will build their self-esteems, their sense of worth, and their overall well-being. They believe that all children are good and that we have the responsibility as parents and role models to nurture and encourage this.
So how exactly does The Doll Kind work to create a kinder world? It’s simple: First, choose your doll. The Doll Kind dolls are soft and huggable dolls designed to be your child's best friend and companion. They are a symbol for kindness and a reminder to both children and parents to be a force for good. Next, hand out the tokens. Teach your children to give their heart tokens out as an act of kindness. They can leave them with anyone they feel inspired to, in secret or not. The special message imprinted on each token, "Share the Love," will lift spirits and encourage the passing on of this act of kindness. The act of giving out the tokens will inspire your child to do more good and help them grow into charitable and compassionate adults. Lastly, for each doll purchased, The Doll Kind donates a doll to a child less fortunate. Donation sites include orphanages, hospitals, shelters, and more throughout the United States and countries across the world.
When asked about the importance of The Doll Kind’s pledge to donate dolls, they had this to say: “As mothers we know that the example we set for our children is of utmost importance. We pledge to donate one doll for every doll purchased so that children around the world, no matter their circumstance, can benefit from our kind mission. By teaching through example, we are able to embody the very values that we wish to instill in our children.”
Businesses for social good are sprouting up everywhere. With many benefiting those less fortunate with proceeds such as food and clothing, some might ask, “Why dolls? How much of a difference can it make to donate a doll to a child who doesn’t have much of anything?” The two are quick to respond. “In truth, it can make ALL the difference. We are passionate in our belief that kindness is as essential as food and water.” The co-founders explain that while children in orphanages, shelters, and hospitals are fortunate to be provided with their most basic necessities, having a doll, a companion, is sometimes seen as a luxury. The fact is, toys can nurture a child’s development and lift his or her spirits in incredible ways. It’s a universal truth that kids everywhere love to learn, explore, create, and play. We believe that children everywhere should have these opportunities and that TDK can be instrumental in making this happen.
While TDK dolls serve as a friend and companion to children, Victoria and Jackie are even more passionate about what the dolls stand for, and the message they teach children everywhere, regardless of background or circumstance. “We want children around the world and from every walk of life to understand that no matter how much or how little one may have, we can all be kind.” Victoria and Jackie admit that it will take more than a doll and some heart tokens to change the world. They do believe however, that combined with an eager child and parents willing to share their values with their children, The Doll Kind will provide a much-needed catalyst in creating a better, more kind world. View more at www.thedollkind.com