We’re the Random Acts of Kindness Foundation, though we also go by ‘RAK’. We’re a small, but mighty team making huge strides towards building a kinder world. We come to work live every day working to make kindness effortless and have selfless acts be the norm. But we’re only a few kind-hearted people and there are millions of us (you) out there. We are here to provide tools to make it fun and easy to spread kindness while creating a ginormous impact.

Want to meet the wizards behind the curtain?

Gary b16abb5b03fbd7fee4931eac169fd7893fa40d0066fb61bc51c398efb45ceeda


Gary Dixon is president of The Random Acts of Kindness Foundation (RAK) and The Foundation for a Better Life (FBL).

Gary has a master’s degree in communications from Brigham Young University and a bachelor’s in broadcasting from Texas Tech University. He serves on the National Board of Directors for the College of Mass Communications at Texas Tech University and on the Alumni Board of BYU. He lives in Denver with his wife Susan and their family.

Brooke f0ed524a5eb31507d971211b0bf41b005731cfc0e57dd5abe547b35d99f85dd9

Vice President

Brooke wants to live in a world where people choose kindness over violence, compassion over cruelty, and action over indifference. She also believes every office should offer yoga and a room full of kittens (for stress relief).

As the Vice President, she oversees pretty much everything and everybody. She’s like an overlord. It’s pretty scary. Seriously though, she sees her role as being a support to all of us and cares deeply about work culture and making sure everyone has what they need to be successful.

Kelsey ceb07622ec98b1402b31af13e631f75f568c83839666b2ce51fe7007381b4294

Communications Director

Kelsey wants to live in a world where people choose love over fear, simplicity over complication, and action over indifference. She also believes that every office should encourage spontaneous dance parties.

As the Communications Director for the Random Acts of Kindness Foundation, she leads social media strategy, website development, outreach, and maintains RAK’s brand identity to better connect with and tell the stories of their global audience.

Rachelle ad8503d8f829c6a1bec5e643b9b6b5593ddce9269ce708c2f0c6f1ffe80fdfc4

Community Engagement Coordinator

Rachelle wants to live in a world where everyone looks out for each other and the environment, where kindness is the norm and everyone helps out anytime they can.

As the Community Engagement Coordinator for the Random Acts of Kindness Foundation, Rachelle is responsible for managing high quality content for RAKs online audience, as well as managing the RAKtivist community where members are engaged in providing encouragement and inspiration to the growing kindness movement all around the world.

Jeana 48cfe00fd689300879dd4a1a7ed02bd1e16ea1ca64b882ce8321555104eae72e

Administrative Assistant

As the Administrative Assistant, Jeana supports the other members of the RAK team, helping create an exciting and healthy team culture, and developing a RAK Brand Ambassador program (coming soon...). Jeana's favorite Random Act of Kindness is adding spare change to parking meters downtown–It’s simple, I can do it on my way to just about anywhere, and it can make a huge impact on someone’s day.


You’ve had a small glimpse into our world! We’d love it if you became a bigger part of it!

Apply to Become A RAKtivist®


4 83e22507be0be5c34fcd1334a1ff24ef5bd0f18537e675a14ccda50ba11ff192

We all struggle. We all stress. But thankfully, we also all love (aww). And we’ve all had that moment when we feel like maybe what we are doing doesn’t make a difference. But we’ve discovered the loophole to that dilemma! Being good to others. Kindness really does start with one—one person, one act, one place, one city, one county, and one movement with one goal in mind: To make our world a kinder place one act at a time. And, every single one of us can play a part in this mission.

You’re still reading and you’re getting excited, aren’t you? We know, it’s pretty amazing. We’ve put together a ton of great tips (Becoming a RAKtivist, kindness ideas, calendars, curriculum, etc.) and more to keep awesome people like you inspired!


Did you know there is an entire day globally-recognized as “World Kindness Day”? It’s November 13th and it happens to be one of our favorite days each year. Big surprise, huh? But then we got to thinking: “If the world can commit one ordinary day to kindness, why not extend that commitment by 6 more?” So we did just that, and the Random Acts of Kindness Week came to fruition! Now every February, with the help of great people like you (and a good amount of caffeine) we have seven days of committing to kind acts doable, simple, and meaningful. That’s 8 full days a year that are all about kindness! Best. Eight. Days. Ever!